Web marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Web marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. It Is having benefits like Less expensive, can promote through website globally about your business, helps to enhance the business by using audio / Video marketing strategy. Marketing efforts done solely over the Internet. This type of marketing uses various online advertisements to drive traffic to an advertiser’s website.