Meta Description

  • Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages.
  • Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
  • Code Sample

<head>
<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>
</head>

  • Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs
  • These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they’re looking for.
  • The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click.

Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.

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