Link building refers to the process of getting external pages to link to a page on your website. It is one of the most important (and challenging) tactics used in search engine optimization (SEO). Building links is a difficult, time-consuming process as not all links are created equal. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.