A web directory or link directory is a directory on the World Wide Web. A collection of data organized into categories. It specializes in linking to other web sites and categorizing those links.
Directory submission means submitting your website link with other details in web directory at specified category. Doing this improves your link popularity. Web directory is same like phone directory that contains list of websites on each category. Submitting to web directories is an excellent way to build back-links and boost good ranking in search engines. You can add social media marketing and article creation into the link building to reach good results for your business. Directories provide value to web masters who are looking to get their web sites indexed and increase link popularity.