Content creation is the contribution of information to any media and most especially to digital media for an end-user or audience in specific contexts. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts” for self-expression, distribution, marketing and/or publication. Every website has a specific target audience and requires a different type and level of content. Content should contain words (key words) that attract and retain users on a website. Content written specifically for a website should concentrate on a specific topic. It should also be easy to read, offering the information in easy to understand clusters or laid out in bullet points.Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media.