Affiliate Marketing (Referral Marketing)

  • Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing
  • The industry has four core players:

merchant

network

– publisher

– customer

  • Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.
  • Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile.
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